Foundations of the Design Substance: Cultural Metaphors to Design a New Future

Installation; sculptural elements and printed material . Metal structures, c -print on cotton paper, ‘lambri’ wall paneling (wood), MDF sheets with bass relief texts, automotive paint, blasted glass and printed graphic material. Variable dimensions. 2013 – (under development)

Based on an extensive research on the progressivist activities of the Italian company Olivetti – materialized after World War II through the design of products , sociocultural services, architecture and urban planning – the project investigates certain episodes of this modern techno-industrial enterprise in which cultural languages supported a sociopolitical project of progress. This first formalization consists of the production of an installation and graphic materials that reflect on interdisciplinary and philosophical aspects of the company in moments of public communication: when developing exhibition displays, structures for industrial and office environments. Informed by archival material of Olivetti, the project aims to productively speculate on the possibilities of compromises between aesthetics, design, economy and technology with socio-cultural practices, at the turn of a mechanical age towards a new techno-industrial period. The project received a production support from the Graham Foundation for Advanced Studies in the Fine Arts (Exhibition Grant), Chicago, 2013 and from the 9th Mercosul Biennial. It also received support for the research stage through a residency at the Echo & Narciso / RES – Ò ( CRT Fund. ) Torino 2012.

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Exhibited at:
9th Mercosul Biennial, Porto Alegre, 2013.
City Museum of São Paulo – OCA Ibirapuera (Solo show)

• Hernandez Chong Cuy, Sofia. Se o clima for favorável. 9th Mercosul Biennial catalog. Fundação Bienal Mercosul, Porto Alegre, 2013. (pag.60; 218-221).
• Shwafaty, Beto. Fundamentos da substância do design: metáforas culturais para projetar um novo futuro. An artist’s publication inserted in the 9th Mercosul Biennial.